The Public Relations Department of Arteaga & Arteaga, celebrated the success of the executed event, Celebrate The Macallan. This event was celebrated for 3 days and consisted of 6 exclusive tastings presented by The Macallan Brand Ambassador, Joe Cabassa.
Celebrate The Macallan is an international event that was held in Puerto Rico for the second time. In it, influencers and whisky lovers participated, for a total of 600 attendees. Giving a special treatment to the exclusive group of guests, we created a gastronomic experience in collaboration with 3 local chefs: Chef Natalia Rivera, Chef Carlos Portela, and Chef Martín Louzau. Events like these have positioned the scottish whisky, The Macallan as one of the favorites locally and internationally.
The Macallan was one of the first distilleries in Scotland to be legally licensed. Since then, we have built a reputation as one of the world’s leading single malt whiskies. The creation of The Macallan draws on the vital contributing influences of Spain, North America and Scotland – and of their respective natural raw materials, combined with traditional methods and craftsmanship.
Founded in 1984, Arteaga & Arteaga, is an independent advertising agency affiliated with the international group Dentsu Aegis Network, and currently serves more than 20 local and international clients. They have received numerous awards for their creative campaigns, public relation efforts, strategies, digital and media campaigns. Previously, they have been recognized by the Cannes Lions Festival in France and other respected international competitions.
