Arteaga & Arteaga revela “SHEconomy” en Puerto Rico, un mercado donde las MUJERES tienen el PODER.

En una isla cuya población es 52.3% fémina, no cabe duda de que las mujeres tienen el control, impulsando la economía local al maximizar su impacto considerable como figuras de influencia en el mercado y que establecen tendencias. Esta es la tesis principal propuesta en el más reciente estudio: “SHEconomy”: A Blueprint of the Most Valuable Influencer”.

Según el estudio, existen cuatro perfiles principales de mujer en el mercado de consumo: 1.) la “social networker” 2.) la “health nut” 3.) la “mom central” 4.) la “shop-a-thority”. 

Hoy le tomamos el PULSO a la Billetera Boricua

Más de 900 participantes nos dijeron que…

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Generation Z: Perspective and Understanding is the most complete study about this age group in Puerto Rico with over 650 individual interviews. These interviews were conducted by interns of B-Creative, our internship program.

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